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Uniting stars in both football and music

Client
adidas football
Scope

Photography

Branded Content

Interview

In anticipation of the release of adidas footballs new shoe ”X Ghosted” we were tasked with bringing together the love for football with the love for music.

Concept

We would achieve this goal by combining a photoshoot containing professional footballers Olivia Schough and Nabil Bahoui with an interview and photoshoot with rapper Ricky Rich. In the interview we wanted to find out about his relationship to the sport and how it’s been apart of his life together with music. Shedding light on the often overlooked link between both cultures by letting superstars of both fields come together.

Results

The campaign produced professional photos containing the product and it’s three main models, used in promotional material for adidas football as well as DOPEST own plattforms. The written interview with Ricky Rich was also published in it’s entirety to dopest.se.

Team

Production Company / Creative direction

Photos

Dopest

Sara Dehlin

Dopest studios
Hornsgatan 24