Photography
Branded Content
We collaborated with Stockholm based creative studio GAMMA to create a local campaign for the international designer Calvin Klein’s upcoming SS23-season. After the unveiling of Calvin Kleins international campaign with Michael B. Jordan, FKA Twigs & Kendall Jenner we were tasked with creating a local iteration for the Swedish market.
Combining Calvin Klein’s American heritage with Swedish minimalist fashion, the campaign featured the creatives behind GAMMA in a photoshoot where they interpreted the new collection. The shoot centered around an old car, to emphasise how jeans have been historically connected to everyday working life.
The campaign resulted in a photoshoot published to the social plattforms of GAMMA and DOPEST. An interview with the models/creatives also accompanied the photos for dopest.se.
Production Companies & creative direction
Dopest / GAMMA