Event
During the launch weekend of EA FC 25, the latest entry in EA SPORTS yearly football game series, we held an event in Kungsträdgården, Stockholm. Together with EA SPORTS and FZD we strived to welcome the public into the club, with football related activities both in- and outside the game.
The weekend kicked off with a private event on Friday, the games official launch date. We invited artists and other popular creatives from the Swedish scene to try the game, hang out and party to music from several well known DJ:s. On Saturday the event opened to the public with several activities including being able to try out the game on Playstation 5, playing football with ex-pro Martin Mutumba and getting your picture on the cover of EA FC 25.
By the end of the weekend hundreds of visitors had tried out the game and played football on the custom pitch. The private event resulted in affiliated content from several popular public profiles, on platforms such as TikTok and Instagram.
Production
Photography
DOPEST
Julia Sixtensson