Social content
Promotional content
In 2022, Swedish rapper 1.Cuz featured on Ed Sheerans single ”2step”. Originally from his fifth album ”=”, 1.Cuz appeared on a single released as part of a series of 12 different global remixes. We were tasked with creating promotional assets for the song, for Warner Music Swedens social plattforms and Spotify.
We wanted to convey the feeling of 1.Cuz hearing the song and being inspired to tap into the energy of Sheeran’s album. In the material we featured Cuz in the studio, writing down his lyrics and recording them to the backdrop of the butterfly form the ”=” cover art.
The initial meeting between the two artists made national news in Sweden and the promotional campaign was seen by thousands. We created marketing assets for TikTok, Spotify and Instagram, which appeared on several accounts associated with Warner Music Sweden.
Production Company / Creative direction
Dopest